Joico Blonde Life Violet Shampoo 300ml

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.


  • Instantly cool brassy tones and brighten cool blonde hair.
  • Help maintain healthy-looking hair with brilliant shine.
  • Nourish and protect fragile blonde hair.
  • Rich lather gently cleanses hair.

Who's it for?

  • Blonde hair


  • Apply to wet hair. Lather.
  • Leave in 1-3 minutes.
  • Rinse, and follow with Blonde Life Violet Conditioner.
  • Use 2-3 times per week to maintain cool tones. 


  • Use with Joico Blonde Life Violet Conditioner 250ml for best results

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