Joico Defy Damage In A Flash 7 Second Bond Builder


Hair is up to 20X more resistant to breakage*

Creates bonds and strengthens the hair structure

Leaves hair silky smooth without weighing down

Color safe


PETA-approved, global animal test-free

*Against combing breakage on damaged hair vs. untreated.

Now Let’s Use It


  • Cleanse hair using Defy Damage Protective Shampoo.
  • Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
  • Work into hair until liquid turns creamy.
  • Leave in for 7 seconds.
  • Rinse.

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